– If you are a coffee lover, you will surely recognize the Nespresso logo without any effort. It displays a stylized letter “N” in white inside a brown square. This logo represents Nespresso, the brand name of Nestlé Nespresso S.A., an operating unit of the Nestlé Group. Nespresso sells machines which brew espresso from coffee capsules.

– Nespresso invests a lot in promotional campaigns and in endorsements offered by celebrities. George Clooney and John Malkovich have marketed the products, together with Penelope Cruz and Jimmy Kimmel.