– Novotel is a mid-scale hotel brand within the Accor group, typically slotting between the Mercure and Sofitel brands. Novotel has close to 400 hotels and resorts in 60 countries. While the brand was involved in recent controversy, the hotel chain enjoys a good reputation all over the world.

– The Novotel logo is simply featuring a blue square with an orange smile (in the shape of a curved line), much like the Amazon logo, but without the arrowhead. Below the smile there is the company name written in white and orange.