– The picture shows something that looks like a word, but it is terribly misspelled: “shlostuffle." The trick here is to find a correct combination of letters which make a real word. In this case, you can find “lost." If you take out this word, you are left with “shuffle." Which means that the word “lost" is in the word “shuffle."
– To be “lost in the shuffle" means that someone doesn’t get the care or the attention they deserve. In the case of an emergency, when everybody is in the middle of a chaotic situation, some people can get lost in the shuffle. The expression can be used with a meaning of neglect or confusion too.