– This red and black Lotto logo features a white symbol on a red background at the left of the label, with the brand’s name written in black at the right end of the logo. It belongs to an Italian sportswear producer famous worldwide nowadays, which was founded in 1973 by the Caberlotto family (hence the brand’s name).
– Initially, the company focused only on various kinds of sports shoes: tennis shoes, basketball shoes and so on. Sportswear was the next logical step, and it’s just what the company started producing next. In the first ten years, it only provided their clothing line(s) to the Italian market, but they went worldwide afterwards and maintained a steady growth. Today, the brand is associated with sports associations like FIFA, with major international sports competitions as a sponsor and organizer, and it is involved with numerous charities as well.