– The Danone logo represents a French multinational corporation that specializes in producing and marketing foodstuffs. Their portfolio includes fresh dairy products and yogurts (these being the type of products the brand is best known for), as well as bottled water, baby foods and cereal. The brand was founded in 1919 Barcelona, Spain, and originally was a small yogurt-producing factory. The following years were a bit troubled for the company, as its original founders were of Jewish faith and had to move their business from country to country due to the German regime’s ascension during WWII, but eventually that history period was over and the company saw better times come its way.
– The company is currently trying to combat its sometimes-not-so-good image related to the health effects of consuming its products, and established a research institute bearing its name and also an international prize in nutrition. Every two years, the scientist that made the most important discovery or research advancement in nutrition, competes in this and wins 120.000 dollars as well as the fame which comes with such a prize.