– You can’t live on this planet and not know this soft drink. It’s part of the portfolio of the giant soft drink company Coca-Cola and it’s among the best sold beverages in the world today. It was developed in West Germany in 1959 as a version of “Clear lemon Fanta", but it was immediately picked up by the mother company and introduced to the United States in 1961. Its introduction to the worldwide market was actually part of Coca-Cola’s strategy to counteract the rise in popularity of 7Up, the similar drink produced under the umbrella of the competing corporation, Pepsi.
– The colors of the Sprite logos (as they were many) are also the colors found on the bottles and cans in which the drink is commercialized. It’s almost sufficient to see some green and blue and a bit of silver on a can and you’ll immediately think of this particular soft drink and its lemony refreshing taste. The product has had many slogans and advertising campaigns over the years, but its best known remains “Obey your thirst", together with the more recent “The truth is refreshing". Another very successful marketing move was accomplished by the French franchise of the brand, which boasted in 2012 about replacing 30% of the sugar content with stevia, for a healthier result. If more soft drinks would follow this lead, the world would be at least a bit better off.