– The BWin logo stands behind a huge online gambling company, formed by a grand merger of two previous gambling companies in March 2011. The company is so big that it’s even quoted on the London Stock Exchange. Apparently there are a lot of people who like to online gamble in the comfort of their own homes. Who would have suspected that those online pokers games were such a big deal, right?
– The company also acquired a bit of fame by sponsoring some famous sporting giants, such as Real Madrid, AC Milan and Bayern Munich. The Portuguese Football league also cashed in quite a number of sponsorship deals from this gambling company – it works both ways: the football events get the cash, while the company gets the publicity. Considering that it even managed to be title sponsor of many football events, it probably got a lot of publicity while at it. The corporation benefits from collaborating with famous football team on another level as well: it gets to become more and more involved in the bets being made for games in which that team is participating in. For example, in 2012, it scored an official digital partnership with Manchester United to become the club’s unique online gaming and betting partner. That must cash in quite some revenue, we bet (pun not intended).