– This famous logo has the company name written in blue solid letters with horizontal stripes. The IBM logo stands for The International Business Machines Corporation. The logo pertains to one of the biggest American companies in the field of technology and consulting, though it is best known for its computer and IT products. The initials on the logo and that form the company’s name are an acronym for International Business Machines, a name most IT aficionados associate with various hardware and software products. But besides its computer-related business, the company is also very active in the field of infrastructure, consulting and holding services in various other technological areas, even going as far as nanotechnology. Sounds quite fancy and complicated, right? It probably is.
– The logo’s blue color is also used by the company as a default color for its products and packaging, which led to the experts dubbing the brand “The Big Blue" instead of using its regular acronym name.