– You can’t think of high-definition personal cameras nowadays and not think of this company. The GoPro logo stands for a company that basically revolutionized the world of video recordings for home use, and that accomplishment, in such a visual stimuli-dominated culture, is a pretty big deal and speaks for itself. But what makes this camera manufacturer really stand out is the versatility and resistance of their products: the cameras are famous for being resilient even in the most unlikely circumstances. They’re lightweight, rugged, easy to wear, transport or mount, comfortable to shoot even outside planes and trucks or boats and army tanks. In other world, these personal use cameras are the Chuck Norris of the camera industry. Pretty cool!
– As in the case of all the best business stories, this company was actually created after its founder (Nick Woodman) went on a surfing trip to Australia in 2002 but failed to capture all the wonderful photos he envisioned due to a lack of proper technical support. Thus, the frustration sparked the desire to solve the problem himself. The name of the company alludes precisely to taking matters into your own hands and to being able to achieve the pro angles even if you’re just a regular user of a recording device.